Joe Jonson from Launch Online is coming to talk to us about Conversion Rate Optimisation.
Joe Johnston is an experienced Conversion Rate Optimisation (CRO) consultant with over 10 years of experience in digital marketing. He is passionate about helping businesses and individuals achieve their growth potential. In his current role as Conversion Director at Launch Online Ltd, Joe is responsible for helping clients improve their website performance, understand how their audience engages with their website, and get better results from their paid media investment. Joe is also a guest lecturer for UWE and the University of Bristol, and an ambassador for social mobility charity Babbasa.
He will be telling us how to close the conversion gap between paid advertising and your website.
How much time do you spend examining the hand-over between paid ads and landing page? These touchpoints have been treated as separate for too long, causing a widening ‘conversion gap’. Joe’s talk will highlight the pitfalls of a disjointed pre-click and post-click experience and explore how to audit your own experience, along with best practice examples.
There will also be talks on Social Media insights and Digital Marketing trends, particularly regarding the impact of long and short from content creation, by Teapot.
This is event is sponsored by Teapot Creative Ltd
Location
The McMillan Theatre
Lower Bath Road Bridgwater TA6 4PZ