Keynote Speaker: Mandy Cochrane
SEO in the Age of AI: How to Keep Your Website Visible
The way people—and now AI—discover websites has changed dramatically. Traditional search engine optimisation (SEO) is no longer just about ranking on Google. With the rise of AI crawlers and generative search, businesses need to adapt or risk being invisible.
In this session, your host Richard Howes will team up with Mandy Cochrane, Digital Marketing Manager at Kontrolit, to guide you through the evolving world of search:
- A quick history of SEO – what it is (and isn’t), how Google rose to dominance, and why its rules matter.
- What’s changed – how AI-driven search tools are reshaping the way content is found and presented.
- Practical takeaways – clear steps you can implement now to keep your website visible, fresh, and authoritative in both Google search and AI-powered discovery.